Google market share

March 16, 2009 · Posted in SEO, Video, Web/site review

Following my previous post on market share I thought it was only right to dive deeper into the Google market dominance.

1. Google 68.32%
2. Gmail 9.79%
3. YouTube 9.27%
4. Google image search 5.76%
5. Google Maps 2.20%

Google search has 68.32% as you can imagine this would push all TLD’s together, would no doubt include toolbar searches too.

Gmail or Gfail as it has aptly been called recently has almost 10% share. Gmail has increased in recent years and with google labs working on Gmail’s features. In the past year their has been a mobile based version of Gmail, they have expanded the mail feature to domains and have opened up so you can forward mail and manage within Gmail – I can see this number increasing providing no more downtime.

Youtube – everyone’s favourite video website has 9.27% share. Youtube is turning itself into a marketing engine as well as the video centre of the website. Youtube last week in the UK failed to agree to include full length official music videos, this will effect numerous businesses and will ultimately make Youtube visitors annoyed, they also recently created a tool which strips sound from unofficial video’s another frustrating point for many users. I personally love Youtube and the possibilities it offers users and webmasters, Youtube and Google need to stop trying to be internet police and go back to offering the best user experience possible.

One section I was amazed to see was Google image search – I basically use it for humorous emails in the office and look alikes but never really as a business tool. I know many other people use imagine search for the same use. Having close to 6% market share does really surprise me but also points out that when Google offer good services for users it is used continuously.

And lastly Google Maps another service I use on my mobile, this is close to a sat nav and offers a real service. Many people use google maps for directions and embeds there maps into their website. I actually think Google Maps is the best free service available for maps.

All in all Google despite my reserves do offer good free services and figures generally match what is expect. Their best service Google Maps offers great mobile features and will no doubt take over a number of lesser sat nav services. Gmail or Gfail as named lately will attract more users as the new services via labs moves it closer to an online Outlook alternative and Google’s baby (behind advertising) search steals the show as expected and will no doubt increase unless Kumo Microsoft’s new search tool takes the web by storm and Yahoo keep moving away from their search solution.

Danny Denhard
Betalabs

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